Freshen Up Your Business

No matter how good a salesperson, lawyer, or photographer you are, after awhile your materials need to be revitalized. Just as you would replace the old baking soda box in your refrigerator, updating your marketing breathes fresh air into your business. Let’s look at a few easy ways to renew your business’ materials. Sit back and imagine opening a long closed window after the winter is gone and letting the spring breeze in.

Renovate your print marketing:

  • Upgrade your dated or “so-so” logo to a new professional design.
  • Create new business cards with a fresh new layout or add a new headshot.
  • Get new promotional marketing materials such as pens, pads of paper, mugs, or other fun items. Take these new items to a trade show with a newly designed banner, tabletop display, or sign.

Add a blog to your website:

  • Adding articles or posting specials/sales will bring in more traffic and potential clients to your website.
  • Link your blog through a social media link and expand your reach even more.
  • Have someone in a complimentary industry write an article as a guest spot on your blog.

Change up your services and celebrate it:

  • Offer a promotion, percentage off, or a referral reward for clients.
  • Change up your service packages. If a certain deal or package has gone stale, change the options around by adding or deleting certain services.
  • Promote certain services at different times of the year to appeal to a certain demographic or for a special occasion/holiday.
  • Have an event to promote your services. Do an outdoor get-together sponsoring a good cause in your area, or partner up with another company in your niche market.

The secret to keeping things fresh is to try new and different things. Don’t be afraid to update yourself. Are you ready to give it a try? As a springtime gift to you, we are offering $75 off any design service over $250. [Expires 7/31/12] Email us at today to get started on a fresh update for your business!


Bootstrap Marketing, Part 2

These days, every business’ budget is shrinking and we have to start getting more creative with how we are marketing ourselves. This series will cover marketing techniques geared towards small – mid sized business, that won’t drain your wallet. Whether you are on a tight budget or not, these are tips that every business could apply to their marketing effort!


6. Use the back of business cards:

Every time someone is handed a business card, they always take a quick glance to see if there is anything on the back side. Reward this by adding additional branding elements, your website and tagline, or even a short list of services that you offer. Another idea is to create a coupon or referral program, and list it on the backside. It’s cheap and will attract clients.

7. Set up a referral program:

The most cost-effective method of reaching new customers is from referrals of satisfied customers. If your suppliers and clients are happy to give you referrals, why not formally thank them for it. There’s nothing better than getting a cash voucher as a thank you for referring a new client. Depending on your line of work and cost of services, determine an amount that will rightly award these raving fans.

8. Promote other products and services:

What else could your customers buy from you? Once they have bought from you once, they are in a relationship with you, and are much more likely to buy something from you again. Before you send your client on their way, ask if there is “anything else” you can help them with. You will be amazed how often that opens the door to them wondering about another product, or allowing you to suggest other services that would benefit them.

9. Do what others can’t or won’t:

Research your competitors and pick up on things you think customers demand, but no one else is delivering. They will probably be harder to execute, but should be worthwhile (and it’s because they’re hard to do, that no one else does them). Talk to customers to find out what they really want. Do more than is expected of you. Clients will notice, and will talk with others about it.

10. Sponsor an event:

Most times, sponsoring events is very inexpensive and also great for publicity. Do some research of what events your target audience may be attending, and see if they are looking for sponsors. You normally get your logo and business mentioned in all of the events promotional material. Plan to attend the event and interact with the guests before and after the event.

This article is part of our “Bootstrap Marketing” series…

We hope you are enjoying the series. Check back soon for additional tips!